Picture it: You’re sitting at your desk staring at reports wondering how you're going to increase your pipeline. You don’t have time to wait on marketing to deliver ready-to-buy prospects, nor is it realistic. You need to increase the number of opportunities in your pipeline, and it needs to happen sooner rather than later. 

Marketing and sales are like peanut butter and jelly. Although, they can also be like oil and water.... (the old what have you done for me lately, or we you guys tons of leads but you don't do anything with them... hmmm seems like there's a disconnect here) 

Several years ago, I worked for a CRO. I suggested we use Facebook as a channel to go after people looking to join clinical trials. My suggestion was laughed at. It was explained to me that social media was not a viable source to target trial participants because the platform attracted like-minded people.