Good Engagement Increases Your Presence & Gets You to the AskHow to engage effectively comes up frequently in our social listening workshops. There are a lot of unspoken...

When we say “engagement” it’s almost always as how many people are engaging with our content. The number of likes, comments, shares of our content is what's typically measured - the more the better. As a social media manager, you know this is a metric that used to measure your performance (and get paid for).

Social media is quickly the go-to place for customers to research products and brands before they go to your website or open your emails. Your social media “first impression” matters.